Team Spotlight - Alex Falk

Welcome to our team spotlight series, where we'll sit down with the people who make City Trees great to learn about their background, why they love the cannabis industry, and some fun facts. Let's get started!

Alex Falk is the Field Marketing Manager at City Trees. He is responsible for event executions and ensuring that products are properly displayed in the market. Alex helps with procurement and provides input on the design of the merchandise. Alex is a team player, is outgoing, passionate about the cannabis industry, and possesses contagious positivity.

How long have you worked at City Trees, and what is your role?

I have been on the team for eight months. I started as a Product Specialist, and my current role is Field Marketing Manager. 

Describe your perfect day at City Trees. How does it start and end?

My perfect day starts by saying hellos to the team, sitting at the desk, getting into emails, and communicating with clients and other folks. My perfect day ends with popups and pull-ups around town. Popups are fun because I get to connect with customers and those who work in the industry, hear people’s stories, and provide people with one-on-one education, which is much needed.

What is your favorite thing about working in the cannabis industry?

My favorite thing about working in the cannabis space is that I get to help people, whether that be with mental wellness or physical advice. It started with helping my grandma find the best remedy for her lupus and nerve pain. From there, I went deep in my research and education on cannabinoids, terpenes, and strains. I enjoy having the opportunity to help people feel alleviated from the various pains or discomforts in their life. 

What is your favorite City Trees product?

My favorite City Trees product is the Yuzu Bingzu Sugar. It tastes like roasted lemons with a slight creamy smoothness, it gives him the motivation and energy to attack the day. Whether that be a hike at Mt Charleston or getting my house in order, it allows me to sustain my state.

Give us a fun fact or something that most people don’t know about you.

I have traveled to eight countries outside of the US and speak Spanish. Despite being a Vegas native, I love to travel and explore as much as possible. I would love the opportunity to use my Spanish in the cannabis industry abroad one day.